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Virginia Broadcast Solutions

What does marketing have to do with behavior change?

Marketing and advertising are all about changing behavior – whether you want a consumer to be aware of a service, buy a product, or take an action such as quitting smoking or adopting a healthy diet. At VBS, we ensure that your message is crystal clear by asking questions, actively listening, making your communications engaging, targeting your audience with precision, and encouraging the behavior you want to influence.

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We believe that building a powerful brand is about getting the basics right - great design, great copy & visuals, and great digital!
We believe that building a powerful brand is about getting the basics right - great design, great copy & visuals, and great digital!
Who We Are

About Us

Virginia Broadcast Solutions (VBS), is the media agency and subsidiary of the Virginia Association of Broadcasters (VAB). VBS is a full-service advertising agency with a difference: we listen to YOU.  Our goal is to maximize your results while considering your long-term objectives. Our partnership with VAB and Two Tango gives VBS assets other advertising agencies cannot offer. VBS can deliver more value to our clients simply because of our association with the VAB and the long-term relationships we have with over 225 member radio and television stations across Virginia. If you need an agency that listens…we hear you! Let’s get started today!

 

Sherry Minson

General Manager / Vice President
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What We Offer

Our Services

VBS specializes in assisting government agencies and non-profit businesses with their marketing needs. We understand the requirements needed to make the marketing process easy while keeping your message clear and affordable. In addition, Virginia Broadcast Solutions and the Virginia Association of Broadcasters are the sole source for statewide distribution of NCSA (Non-Commercial Sustaining Announcements)/ PEP (Public Education Partnership) announcements in the Commonwealth of Virginia.

Virginia Broadcast Solutions is a full-service agency offering digital, social media and out-of-home advertising to complement broadcast media. See the complete list below.

Radio

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Digital Media

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Television

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Social Media

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Out of Home

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Billboards

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VA Broadcast Solutions

Did you know?

VBS was founded in 2004. VBS is a wholly-owned subsidiary of the Virginia Association of Broadcasters which is a 501 c Non-Profit.
The Virginia Department of Health has recognized Virginia Broadcast Solutions for our contributions to the health and wellbeing of Virginians.
On average, a monthly NCSA campaign will deliver well over 3,000,000 impressions averaging 35 markets across the state of Virginia.
For 80 years, the Virginia Association of Broadcasters has been dedicated to advancing broadcasting while providing valuable services for VAB members.

NCSA / PeP PRogram

NCSA (Non Commercial Sustaining Announcement)

Only VBS and the Virginia Association of Broadcasters can offer the NCSA (Non-Commercial Sustaining Announcement) or Public Education Partnership (PEP) Program. The PEP program is for use by government agencies and non-profit organizations. Through this program, these groups are able to contract with the VAB/VBS for statewide distribution of their message on Virginia radio and television stations.

How does the NCSA/PEP program work? In Virginia, there is a broadcaster trade association that works on behalf of the radio and television stations. Under the PEP/NSCA Program, radio and TV stations in Virginia donate airtime to the Virginia Association of Broadcasters (VAB). The VAB makes this airtime available to partner government agencies and nonprofits. We give you a guaranteed 3:1 or better return on your dollars via broadcasting your message on VAB member stations across Virginia.

Would you like more information about the NCSA / PEP program?

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Some of Our Work

KnowTalkAsk.org

VA Center for School and Campus Safety
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Va is for Horses

Virginia Equine Alliance
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Disabilities Savings Program

ABLENOW
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We love collaborating

VBS Partners

The combination of VBS, the VAB, and Two Tango allow us to fulfill any and all media, broadcast, digital, social and out-of-home needs including production for all media types. In addition, we are fully able to offer full-service market research, strategy, and execution on all levels. Our partner Two Tango is a certified SWAM business.

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The VA Association of Broadcasters

For over 80 years, the Virginia Association of Broadcasters has been dedicated to advancing broadcasting while providing valuable services for VAB members. Our areas of focus include consultant advice, education, government affairs, EEO recruitment, and promoting radio & TV advertising to Virginia businesses.

The VAB is the exclusive provider of the Non-Commercial Sustaining Announcement Program (NCSA). The NCSA program is designed to help organizations that operate in the public interest, such as non-profits and state agencies, get their messages heard in an organized manner.

Click here to view a list of our member stations.

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Two Tango Collaborative

Two Tango is a female-led, award-winning full-service advertising and marketing collaborative. We’re the experts in connecting with your audience on a deeper level and making your brand more human. How do we do that? By putting humans before brands – and it works.

Our teams take a deep dive into data, research, consumer behavior to extract the real truths that will shift mindsets and create behavior change – empowering consumers to make choices that improve their health, lives, and communities.

Ready? Let’s dance

 

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(804) 643-4433 x3

Our Address

250 West Main Street, Suite 100
Charlottesville, VA 22902

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